For the 2025 edition of Fight for Kindness, we crafted an original soundtrack designed to amplify the emotional arc of the visuals and reflect the global spirit of the initiative.

The goal was to shape a sound identity that felt both human and contemporary, a dynamic blend of gentle textures, electronic elements, and a gradual crescendo that mirrors the movement’s message of empathy and positive change.

From subtle, evocative details to bold, gritty pulses, the score was built to elevate each frame and guide the audience through a journey of reflection, connection, and momentum. A unique sonic palette meant to be memorable, expressive, and fully aligned with the project’s call for compassion through design.

Client: TypeCampus
Sponsored by: Zetafonts
Creative Direction: Debora Manetti
Video Production: Shrishti Vajpai
Year: late 2025