Arc is a team of groundbreaking British designers and engineers, leading the way in electric vehicle innovation. We had the pleasure of contributing our original music and sound design to the exclusive first look at the 2024 Vector, produced by the talented Ekstasy team and directed by Matt Hopkins.

For the music, we went with a dark, cinematic composition, featuring big hits that drive the rhythm of the video, alongside drones and pads that add a sense of solemnity and intensity to the overall atmosphere. For the sound design, we focused on recreating the unique sound of the Vector, starting from recorded samples and manipulating them to create variations—capturing accelerations, idle sounds, and more—to emphasize the vehicle’s original character in a cinematic context.

Client: Arc Vehicle
Agency & Production: Ekstasy

Arc Team
Founder / CEO: Mark Truman
Head of Brand: Dale Darlington, Milly McDowell, Tom Broadbent, Steven Brown

Ekstasy Team
Lead Strategist: Linda Elander
Creative: Abigail Hodges
Project Management: Celia Oikonomou
Directed by Matt Hopkins
Cinematography by Luke C. Harper
Editing by Arsenii Pronkin
Grading by Dominic Phipps and Edwin Elkington