Ricci - Design in Motion is proud to share two projects created for Emporio Armani, celebrating Diwali 2022 and 2023. Both videos highlight the elegance of the "Emporio Armani sunglasses - Special Edition Celebrating India" through stunning visuals and sound.

In 2022, the narrative embraced the festival's symbolism of light triumphing over darkness. In a dark, seductive environment, lights interacted with black stones, transforming into gold crystals and illuminating the sunglasses' charismatic shapes. The music featured a dreamy yet fresh composition, complementing the textures and lights of the gold elements. Crisp, cinematic sound design highlighted every material and visual transition.

In 2023, the creative concept revolved around rebirth and vitality, transitioning from darkness to a final scene illuminated by seductive lights. A golden floral pedestal inspired by intricate textures showcased the sunglasses as a precious jewel. The fresh, electronic music carried an air of mystery with subtle world music influences, enhancing the tone and colors of the environment. Clear, pristine sound design elevated every moment.

Diwali 2022
Client: Emporio Armani
Concept / Direction / Design / Animation : Gabriele Ricci
3D Simulation: Simone Cerroni

Diwali 2023
Client: Emporio Armani
Project by: Ricci - Design in Motion
Creative and Art Direction : Gabriele Ricci
3D Flower Simulation: Paolo Rava
CG Direction and 3D Motion Design: Gabriele Ricci