With its storytellers and sound characters, FABA supports children’s growth every day while helping parents introduce them to ever-new worlds. For the launch of the new Sound Disks, the campaign video reimagines the storyteller as an outdoor adventure companion. Kids bring it everywhere: on the field, on their bikes, with friends, encouraging free and creative use of the product beyond the home.

The concept was to build the video’s rhythm on an original composition made entirely from the sounds of the scenes. Through custom foley and sound design, the rhythmic details of playtime and the signature clack of the Sound Disks form the backbone of the music, which grows in intensity and drives the spot forward.

Client: FABA
Creative Direction: Francesco Poloniato (FABA)
Production: MoreThan30Seconds
Directed by Stefano Giacomuzzi and Flare Video
Post-production: Eleonora Ceccato (MoreThan30Seconds)
Voiceover artist: Manuela Grippi
Location kindly provided by Comune di Villorba
Year: mid 2025