The Iconic Series: a tribute to Ray-Ban’s most famous models, celebrating their timeless design, innovative features, and rich history. These 4 captivating videos, brought to life in a dynamic sketch style by Alkanoids studio, perfectly capture the essence of each iconic pair.

For the sound, we crafted a precise and textured design that accentuates the fluidity of the animations and the energy of the movements, with a special focus on the detailed drawing and sketching process. Each pair was given a unique sonic identity, meticulously created through a blend of real foley recordings, custom samples and intricate layering. This approach highlights the individuality of each model, immersing viewers in the story of these legendary designs.

Client: Ray-Ban
Agency: Miyagi
Production: Alkanoids
Executive Producer: Raffaella Roccella
Creative Director: Tai Yuh Kuo
Design, animation: Mario Ruggiero
Modeling: Tommaso Montepoli
Additional 3D artists: Valerio Bosi, Marilisa Besana