Starting in a paper-made Lugano, the headquarters of Corriere del Ticino, the brand’s car journeys through the San Gottardo tunnel, transforming into a modern train. Through a seamless flow of images and sounds, the train becomes a symbol of the journal's digital version. Viewers, now sitting at their home desk, can click on the website to explore the brand-new digital archive.

For the music, we reimagined the brand's original composition, created for their sound identity and podcasts, transforming it to suit the narrative and environment of this TV ad. This approach ensured a consistent and recognizable audio identity, seamlessly tying the ad to the brand's broader sonic signature.

The sound design, rooted in foley artistry, features paper sounds as a central element, complemented by intricate effects like the train’s transformation, enhancing the immersive storytelling.

Client: Corriere del Ticino
Project by: Ricci - Design in Motion
Creative Direction: Corriere del Ticino and Gabriele Ricci
CG/Art Direction and 3D Motion Design: Gabriele Ricci
Train visual effects: Federico Donati and Gabriele Ricci
3D tunnel entrance modeling: Adamo Cameli