In collaboration with Triplesense Reply and Publicis Collective, we took part in a pioneering project for the automotive industry: the first-ever Fiat commercial made entirely with generative AI. The campaign, titled "L’Italieno," follows the Fiat Pandina Hybrid on an interplanetary adventure, transforming the iconic Italian car into an ambassador of warmth and conviviality in a surreal, alien universe.

For this project, we were responsible for the entire sonic landscape, crafting custom sound effects and environments to ground the AI-generated visuals. From the mechanical whirs of the spacecraft to the expressive voices of the alien characters, every sound was designed through dedicated foley sessions and studio recordings. We experimented with unconventional and unexpected audio solutions to match the innovative nature of the production, ensuring the storytelling felt immersive and tactile.

We also handled the final volume mixing and mastering to optimize the audio for both Web and TV standards.

Client: FIAT / Stellantis Europe S.p.A.
Creative Concept: Publicis Collective
AI Production: Triplesense Reply
3D Production: Infinity Reply
Year: 2026